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A History of Whole Brain® Innovation

ned HerrmannNed Herrmann, founder of Herrmann International and the originator of Whole Brain® Thinking, first pioneered the study of the brain in the field of business while working as Manager of General Electric Corporation’s Management Education.

Herrmann wrote a widely acclaimed book, The Creative Brain, tracing the scientific and historical roots of his innovative “Whole Brain® Thinking” approach. In 1995, McGraw Hill published Herrmann’s next groundbreaker: The Whole Brain Business Book, creating a new benchmark in the arena of thinking styles and brain research and, in particular, its applications to all aspects of business results.

With new products, services and workshops that encompass a wealth of practical business topics, from developing strategy at the executive level to increasing sales force productivity, Herrmann International can help you turn Whole Brain® Thinking into a way of doing business to give your organisation a significant competitive advantage: the Whole Brain® Advantage.

We appreciate your commitment and leadership during this exciting time.